For founders & business builders

Your business idea deserves better research than
a Reddit thread.

Most people start businesses with a half-formed hunch and a quick Google. DeepDive gives you a custom research paper — market analysis, competitor landscape, customer psychology, regulatory picture — built around your exact idea, written for your brain.

Delivered within 24 hours
📑
HTML + PDF formats
🎯
Built for your specific angle
💸
Starting at $9

How most founders research

  • Searching "is [idea] a good business" on Reddit
  • Asking ChatGPT for a generic market overview (then getting the same answer as everyone else)
  • Skimming one competitor's website and calling it competitive research
  • Assuming they understand the customer because they are the customer
  • Ignoring regulations until they become a problem

What DeepDive gives you

  • A market sizing paper built around your specific niche, geography, and timing
  • A competitor landscape that goes beyond the obvious names — with positioning gaps identified
  • Customer psychology research: what your buyers actually want vs. what they say they want
  • Regulatory and legal landscape for your industry, flagging the things you need to know before you launch
  • Written for your knowledge level — whether you're a total newcomer or have some background

Research for every stage of starting something

Whether you've got a napkin sketch or a half-built product, there's a DeepDive paper that will sharpen your thinking.

📊

Market sizing & opportunity

Before you build anything, you need to know if there's enough of a market. This paper answers: how big is this, who's already in it, and where is it heading?

Example order "What's the real market size for independent pet cremation services in the UK, and is it growing?"
🔍

Competitor landscape

A proper look at who's already doing what you're planning — their positioning, pricing models, weaknesses, and the gaps they've left open for you to walk through.

Example order "Map out the competitive landscape for online embroidery courses — pricing, audience, content gaps."
🧠

Customer psychology & Jobs-to-Be-Done

What are your target customers actually hiring your product to do? What are their real anxieties, triggers, and decision-making patterns? This is the research that separates good copy from great products.

Example order "Why do people buy personalised gifts, and what psychological drivers make them choose premium over cheap?"
⚖️

Regulatory & legal landscape

The stuff that trips up first-time founders: licensing, compliance, sector-specific rules, data protection obligations. Not legal advice — but a clear picture of what you need to go find out before you launch.

Example order "What do I need to know legally before starting a food delivery business in Australia?"
🏭

Industry deep-dive

Entering an industry you don't know? This paper gets you up to speed fast — the key players, the business models that work, the terminology you need to know, and the pitfalls insiders know to avoid.

Example order "I'm thinking of getting into freight brokerage. Explain the industry to me like I'm a smart beginner."
💰

Pricing strategy & unit economics

How do similar businesses price? What pricing models exist in your space? What do customers expect, and where is there room to charge more (or differently) than everyone else?

Example order "What are the most effective pricing models for B2B SaaS tools targeting small creative agencies?"

A real document, not a bullet-point summary

Every DeepDive paper is a fully structured research document with cited sources, section summaries (TL;DR), and a reading experience designed for your chosen style.

1

Written for your knowledge level

Beginner means we explain the fundamentals. Intermediate assumes you understand the basics but not the details. Advanced means we skip the preamble and get into the nuance fast.

2

TL;DR at every section

Every major section opens with a short summary of what it says. You can read the summaries first to decide where to dig deeper — ideal for ADHD readers or anyone who needs to move fast.

3

Cited sources throughout

Not just "research says X." Real sources with links where available, so you can verify claims and follow threads that matter to your specific situation.

4

HTML + PDF delivered

The HTML version is interactive and readable on any device. The PDF is there for printing, sharing, or referencing offline. You get both.

The kind of papers founders actually order

These are the types of research questions that turn into DeepDive papers. The more specific your question, the sharper the paper.

Market sizing

"What's the TAM for a subscription dog food brand targeting city-dwelling millennials in Australia?"

Covers: market size, demographic breakdown, competitor share, growth trajectory, and the pricing expectations of the target customer.

Competitor research

"Who are the main players in the UK sustainable packaging space, and where are the gaps?"

Covers: direct and indirect competitors, positioning matrices, pricing models, customer complaints and underserved niches.

Customer psychology

"Why do people pay a premium for handmade candles when cheap alternatives exist?"

Covers: purchase triggers, identity signalling, gift-buying psychology, the role of scarcity and craft narratives, and how top brands use this.

Industry deep-dive

"Explain the UK van conversion industry to me — business models, margins, and how people find customers."

Covers: market overview, supply chain, how custom builders typically price, acquisition channels, and where the growth is happening.

Regulatory

"What licenses and compliance requirements do I need to set up a cleaning franchise in the US?"

Covers: state-by-state licensing differences, FDD requirements, insurance obligations, labour law considerations, and common compliance pitfalls.

Pricing strategy

"How do wedding photographers price their work, and is there a smarter way to structure packages?"

Covers: market pricing ranges, package structure psychology, the anchor effect, comparison to European markets, and case studies of photographers who charge premium rates.

Generic AI answers everyone the same way.
DeepDive answers your question.

Free tools are fine for general knowledge. They fall apart when you need research that's specific to your exact situation.

What free AI gives you

A generic summary anyone could have got

The same answer for your question as for every similar question before it
No knowledge level calibration — you get the beginner version whether you want it or not
Vague source references, often hallucinated or outdated
Formatted for a chat interface, not structured for reading and decision-making
No quality gate — you can't tell if the output is actually good or just confidently presented
What DeepDive gives you

Research built around your specific situation

Your market, your geography, your angle — not a generic overview of the sector
Calibrated to your knowledge level so you're not reading things you already know
Multi-pass source verification — claims are checked, sources are cited, confidence is honest
Structured as a proper document with a table of contents, sections, and TL;DR summaries
Every paper passes a quality scoring gate before it's delivered

From question to paper in four steps

No account to create. No back-and-forth. Just a form, a payment, and a paper in your inbox.

01

Tell us your topic & question

The more specific you are, the better the paper. "UK pet cremation market for independent operators" beats "pet business market research" every time.

02

Choose your level & reading style

Beginner, intermediate, or advanced. ADHD-friendly, narrative, academic, or visual. The content is the same — the delivery is built for you.

03

We research, write, and score it

Multi-pass research, verified sources, structured writing. Before it's sent to you, it goes through a quality scoring gate. Below the threshold, it gets rewritten.

04

Your paper arrives within 24 hours

HTML + PDF, delivered to your email. The HTML version is interactive with a clickable table of contents. The PDF is ready to print or share.

See what a founder research paper looks like

Get a free sample paper delivered to your inbox. Judge the quality yourself before you order.

No spam. Unsubscribe anytime.

Pick your depth

All tiers include HTML + PDF delivery, cited sources, and a quality guarantee.

$9
Quick Dive
5 pages · ~2,500 words
Quick sanity check on a specific question. Focused and fast.
$45
Deep Dive
15 pages · ~7,500 words
Serious pre-launch research with verified bibliography and revision included.
$55
Full Depth
20 pages · ~10,000 words
The full picture — exhaustive research, best per-page rate, revision included.
See full pricing & order →

Stop guessing.
Start knowing.

Pick your topic, your level, your style. Get research that actually moves your business forward — delivered within 24 hours.

Starting at $9 · Delivered within 24 hours · HTML + PDF